May 26, 2022 – 2 min read
Campaign optimization is a vital stage in online advertising. An increase in the number of ad campaigns will certainly lead to the fact that the marketer will not have enough time to monitor all the metrics qualitatively… Here comes the TrafficStars Optimizer!
This new tool aims to automate under-performing traffic sources to blacklists. In other words, you set up rules according to which blacklists are created.
How Can Optimizer Help You?
With TrafficStars Optimizer you’ll be able to analyze traffic sources much easier and faster. Also, it gives you the ability to target a broader range of sources and optimize your budget to test new ones.
How To Use Optimizer?
First, register on TrafficStars for free.
Then, log in to your account, and you can easily find the Optimizer in your dashboard.
Once inside the Optimizer, you can move on to setting up the rules.
Here are the available metrics at the moment:
You can add as many parameters and groups as you want. Combine different rules to get what suits you most.
Don’t forget to give the Optimizer a name and save it. You can edit it anytime!
Next, go to the Campaign to which you want to apply the rules.
Then, save the campaign and enjoy the results!
You can link the Optimizer with already running ad campaigns. Note that, they will not be stopped for moderation.
How To Track the Performance
To track the performance of the Optimizer, go under the History Log tab.
Once there, you can find in-depth information about campaigns, their conditions, rules, etc.
Key Benefits of the Optimizer
- Automate the blacklisting of ad spots and sources that don’t meet your requirements.
- Combine any rules to achieve the best result.
- Optimizer can be applied to any ad campaign in TrafficStars.
- Save your time and cut costs eventually.